This might go down as the off-season the Indy Racing League has received the most (positive) off-track attention, turning drivers into celebrities (much like, ahem, that other series).
First, we have Helio fox-trotting his way to stardom on the highest rated TV show in the land, which, not coincidentally, was on the same network that airs IRL races.
Now, we have a lot of exposure that some of the IRL's young male audience would probably enjoy that has nothing to do with racing ... a censored Danica Patrick Super Bowl commercial, and a Super Bowl commercial pointing people to the censored one, which can be viewed here (note, includes "wardrobe malfunction", viewer discretion advised). In the one that actually aired on Fox, the words "is that Danica Patrick" are uttered, with everyone flocking to the computer to see all of DP.
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